Growing Audience Forum (11)

Hockey sticks

We do a lot of things around here that grow incremental traffic - a few thousand visits here and a few thousand visits there. But we realize that we need more ideas that spark significant growth i... Continue

Started by Fred Schecker Apr 28

NAA's Growing Audience E-Alert

Hi all, Just another resource to throw out there: the Newspaper Association of America has an e-mail newsletter called Growing Audience that deals with a lot of the issues here. It includes a lot ... Continue

Tagged: e-mail

Started by Beth Lawton Apr 23

Live Reporting From Your Blog Is Bound To Create An Audience

I've come across a brilliant tool for live reporting which allows you to schedule when you report for a live audience. You can upload videos and photos but this tool's absolute greatest feature is ... Continue

Started by angelique Mar 26

Databases 4 Replies

We are starting to look at ways we can put hyperlocal content into databases. For example, we'd like to have a database for restaurant inspections in the Hampton Roads area. My question is, for th... Continue

Started by Fred Schecker. Last reply by Steve Buttry Mar 14.

Would be interested to hear feedback on our attempt to reduce bounce rate 1 Reply

See search hooks.

Tagged: google, traffic, search, registration, audience

Started by Mike Orren. Last reply by Zac Echola Mar 10.

The Online Community Cookbook

Greetings, all! Just wanted to let you know that we've launched the first part of the three-part Online Community Cookbook. The Cookbook includes some of the early experiments (and lessons learned... Continue

Tagged: naa, social, edge, cookbook, networking

Started by Beth Lawton Feb 26

Top Three Things To Grow Audience Without Spending a Dime 8 Replies

I'll answer the question posed in the description of this group. I'm taking the "not spend a dime" limitation meaning that reorganizing existing staff is acceptable. 1) Get into the breaking news... Continue

Started by Howard Owens. Last reply by Shawn Smith Feb 21.

Counting audience 3 Replies

I am interested in how you all count audience. What are your key metrics? What tool do you use for counting? Is one tool enough? How do you use your audience numbers? Long-term strategies? Daily de... Continue

Started by Fred Schecker. Last reply by Zac Echola Feb 19.

Audience Means More than Technology 2 Replies

Hooray for this discussion. The technology is mesmerizing and fun, but the underlying challenge is that these new tools allow audiences to form as was never before possible -- and to then create th... Continue

Started by Joe Grimm. Last reply by Joe Grimm Feb 4.

Reach and frequency are different problems 1 Reply

Newspaper websites have two completely different audience issues. One is reach, the other is frequency. Different solutions apply. Reach is the measure of unique users, and we all get carried away... Continue

Started by Steve Yelvington. Last reply by Fred Schecker Feb 3.