Plan to watch Newspaper Next 2.0 webcast Feb. 19

I hope you will be joining us for the Feb. 19 webcast about Newspaper Next 2.0: Making the Leap Beyond “Newspaper Companies.” The 2.0 report will focus on revenue opportunities and will share the lessons of our Newspaper Next partners. We will present 30 case studies from our early partners in this project. We plan to publish many more case studies later in the year as we continue to gather them. You may be doing some innovative work that we don’t know about but would like to profile. Please give me a call (703-715-3300) or shoot me an email to update me on your innovation efforts, so we can include your projects in our research plans.

I am working on a report for release in the spring on using interactive databases to build audience and generate revenue. If you are doing some interesting work with databases, please let me know right away so I can include your experience in that report.

We will use the 2.0 report as the basis for consulting and training in the coming year. We would like to help you use the lessons of Newspaper Next to maximize the revenue opportunities in your market. Please let me know if you would like to discuss these possibilities. We have presented about 50 N2 programs for individual companies and we would be pleased to bring our consulting and training to your organization as well (or again, if you've already had one of our N2 workshops).

Please register right away for the free 90-minute Feb. 19 webcast and plan to read the full report when it is released that day.

I'd love to hear you reaction to this next phase of Newspaper Next.