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Online marketing

Could you use a little help unraveling the mystery of Google AdWords? Are you looking for new ways to drive traffic to your site? Did the boss just put you in charge of something called "online marketing?" Me too.

June 2

Seth Liss left a comment for Kurt Greenbaum

January 29

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At 4:50pm on January 29, 2009, Seth Liss said…: That's a bummer. Everyone is dealing with that. Anyway, yeah, let's talk next week. I'll message you. What's the best way/time to get in touch with you.

At 4:10pm on January 29, 2009, Seth Liss said…: Hey Kurt, Joe Schwerdt , was just standing over my shoulder and said I should write you. I'm the online editor here at the Sun Sentinel and I'm diving into social media. We should compare notes. Oh, Howard Greenberg just walked by and he says hello too.

At 1:23pm on February 5, 2008, Amanda St. Amand said…: I figure another place to learn/share/kvetch cannot be a bad thing.

At 3:49am on January 27, 2008, Kleske said…: hey Kurt, long time no see. hope all is well with you.

At 7:32pm on January 23, 2008, Damon Kiesow said…: Kurt - by and large people are thrilled that their local paper has 'discovered' Twitter much as they have. So far it is working well for us - though I can not predict how that would scale to larger markets.

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Profile Information

Job Title: Editor

News Organization: St. Louis Post-Dispatch

Bio: I'm the director of social media for the St. Louis Post-Dispatch. My job has me involved in getting the P-D and our site, STLtoday.com, involved with social media, reader-generated content, online communities, etc.

Web site: http://www.stltoday.com

Blog: http://www.stltoday.com/vstl

Twitter URL: http://twitter.com/kgreenbaum

LinkedIn URL: http://www.linkedin.com/profile?viewProfile=&key=1985733

Kurt Greenbaum's Blog

Is there any reason for embargoes to exist anymore?

I'm been a little hacked off this week by two cases of embargoes being imposed on stories, meaning they would essentially appear in print before they could appear online -- even though the news occurred the day before (obviously). One was involving the release of census information. Obviously imposed by the Census bureau.

And maybe I'm exaggerating. The embargo might have been midnight, so it could appear online before in print -- but, effectively, it's the same thing. At that hour, the online… Continue

Posted on July 11, 2008 at 11:27am — 3 Comments

Let's rebut the arguments against story comments

OK, hopefully I'm not the only one working on implementing story comments on our newsroom's web site. If you're game, I'd love to hear all the excuses you've heard about why you shouldn't have story comments on your site -- and what arguments you've used to rebut them. Heck, I'd even love to hear the unrebutted excuses, and maybe we can all figure out the rebuttal.

Favorites so far:
"Why are we doing this, anyway? What's the reason?"
"Sources will be reluctant to talk to us if they can be savag… Continue

Posted on March 16, 2008 at 10:08pm — 12 Comments

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