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Steve Yelvington
- Augusta, GA
- United States
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Steve Yelvington's Groups
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News Code
63 members
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Cutting-edge news site...
29 members
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Training and conferences
59 members
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Wired Journalism Ethics
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Newspaper Next Journal...
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Steve Yelvington's Discussions
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Erik, I think you're asking precisely the right question. The data I've looked at paints a pretty stark picture of two highly separate audiences, one highly engaged, the other barely connected with the continuing story of local life. The larger au...
Social media looks messy and unrewarding if you view it as if it were mass media. But it's not. That's now how it's consumed.
Social media includes social filtering.
For example: I don't read Twitter. I follow a relatively small, carefully selec...
Sturgeon's Law: “Ninety percent of everything is crud.” This applies to all media, including professional journalism, which is rife with ego-stroking and pseudo work-work, so don't be disappointed if you have to dig through a lot of crud to find a...
Sounds like your city editor is trying to make business decisions, not journalism decisions.
This should be resolved at the top. If your publisher has no clear Web strategy, the rest of you are going to be doomed to cycles of conflict.
Begin by recognizing that "holding" for print is not a journalism decision, but rather a business decision. The journalism imperative is to tell the truth to as many people as will listen. The business imperative is to make as much money as possib...
Profile Information
- Job Title
- Corporate Evangelist
- News Organization
- Morris Communications / Morris DigitalWorks
- Bio
- I've been online since 1985. In 1993, I "wired" the newsroom at the Star Tribune in Minneapolis by making it one of the first newspapers in the world with the (pre-Web) Internet delivered to every desktop.
I moved to online publishing in 1994 as founding editor of Star Tribune Online, which moved from a proprietary platform to the Web the following year.
After a stint as executive editor of Cox Interactive Media, I moved to Morris Communications in 2001, where today I focus on innovation and strategy.
I've been a featured speaker and teacher at conferences and workshops in the UK, France, Germany, Spain, Sweden, Switzerland, Russia, China and Malaysia. Coming soon: India.
- Web site
- http://www.yelvington.com/
- Twitter URL
- http://twitter.com/yelvington
- LinkedIn URL
- http://www.linkedin.com/in/yelvington
Steve Yelvington's Photos
Steve Yelvington's Blog
Frequency: Our toughest challenge
(Note: I posted this to my real blog; I'm crossposting it here for a potentially different audience because I'm looking for answers and not pageviews.)
In my PublishAsia presentation in Macau I walked through a general business case for social networking as an integrated feature of a news website.
The argument goes like this: We have an audience problem. We can fix our sales incentives, train our people, tune our pricing and our packaging, and replace leadership as necessary. But at the end o… Continue
In my PublishAsia presentation in Macau I walked through a general business case for social networking as an integrated feature of a news website.
The argument goes like this: We have an audience problem. We can fix our sales incentives, train our people, tune our pricing and our packaging, and replace leadership as necessary. But at the end o… Continue
Posted on April 15, 2008 at 4:11pm —
Comment Wall (3 comments)
- At 3:00pm on February 3, 2008,
Paul Conley said… - Hi Steve,
Good to see you here!
- At 11:11am on February 3, 2008,
Steve Yelvington said…
- Thanks, Howard. I got a bunch of invites and have just been to busy to check in until now.
- At 10:13am on February 3, 2008,
Howard Owens said… - Steve, very cool to see you show up here. Welcome.
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