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Yoni Greenbaum
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- Elkins Park, PA
- United States
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Yoni Greenbaum
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Profile Information
- Job Title
- Executive Director, Product Development
- News Organization
- Philly.com
- Beat
- Business
- Bio
- Yoni is currently the Executive Director, Product Development at Philly.com, where he is taking an existing product portfolio and turning it revenue positive – ensuring that revenue and traffic develop in tandem.
One of his initial successes was Philly.com Sports. Yoni oversaw a complete rebuilding (including design, staffing, vendor analysis, p&l modeling and marketing and branding) of this bedrock channel. Since its re-launch, the channel has seen revenue and user engagement grow MoM and YoY. And just recently, Philly.com Sports was named one of the top 10 sports sites by the Associated Press Sports Editors.
Yoni is also working on a broader integration of e-commerce, building a strategy for video monetization and syndication and, working with five product managers, developing niche products including women’s, music and restaurants.
Yoni joined Philly.com, one of the top 30 news websites in the country, in 2008 as Executive Producer. He brought a metrics-based approach to the management the site’s Content Team. Working with about a dozen online staffers and videographers, he grew monthly site traffic from 30M to 70M+ page views.
During his time as Executive Producer, Yoni participated in a complete redesign of Philly.com and an expansion of its news gathering capacity within the newsrooms of the Philadelphia Inquirer and Daily News.
Before joining Philly.com, Yoni worked at Dow Jones Local Media Group where he focused on online content development, distribution and strategy. Yoni coached newsrooms staffs, helping them develop online content and increase user engagement. He also worked with the corporate web development team to ensure that editorial content had a home in new products.
Yoni got his introduction to journalism working as an editorial assistant at New York Newsday during its heyday in the ‘80s. He was fortunate to learn from the likes of Jimmy Breslin, Murray Kempton and Sidney Schamberg. Hired as a weekly newspaper Editor at the Bergen Newspaper Group in 1997, Yoni was in charge of the production of three weekly newspapers and was involved in the launch and production of a weekly entertainment magazine.
In 1998 Yoni joined the Herald News, a daily newspaper in Passaic County, New Jersey. Under his editorship, the Herald News received the New Jersey Press Association’s General Excellence Award and his reporters received recognition by the Deadline Club and the Society of Professional Journalists.
As an editor, Yoni has traveled to Israel and Palestine to report on the start of the second Intifada, and also to Poland, to report on the country’s westernization.
In October 2005 he joined the Courier-Post in Cherry Hill, NJ as Metro Editor and was also instrumental in the expansion of the newspaper’s online presence.
Yoni founded Jewish New Jersey, a free weekly newspaper, in July 2006. He served as Executive Editor and was President of its parent company. In addition, Yoni conceived and built JNJ's online presence.
- Web site
- http://www.philly.com
- Twitter URL
- http://www.twitter.com/yonigre
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- http://www.linkedin.com/in/ygreenbaum
Yoni Greenbaum's Blog
Wanted: Sports Interns
Philly.com Sports is looking for an intern to start immediately.
The candidate will be expected to work on production of the site, make important editorial decisions and contribute original content.
Previous experience in the field of sports journalism is strongly preferred.
Knowledge of Photoshop, Final Cut and/or an online content management system a plus.
The candidate will be expected to start immediately and
… ContinuePosted on February 21, 2010 at 6:03pm —
Awesome Internship Opportunity!
Posted on September 9, 2009 at 6:30pm —
Your content is not rotisserie chicken
Posted on October 21, 2008 at 4:11pm —
Not Your Parent's Internship
At Philly.com you won't be opening mail or answering phones. Our interns get trained to step into every roll from video production to homepage management. Current interns are helping to build special pages and micro-sites, produce video shows, manage the homepage and are ac… Continue
Posted on July 20, 2008 at 10:30am — 4 Comments
Come to the Carnival
Posted on April 27, 2008 at 2:47pm —
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Comment Wall (9 comments)
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Google was great, it was wild to see the Googleplex, and very interesting to observe Google culture first hand. It's also great to learn about adwords and the business model behind it, I am excited to start re-selling their services. I think we're going to well with it.
How's Philly? You must miss scenic Campbell Hall, NY.
What a nice surprise! Thanks for the welcome. I'll have to check out your blog. You seem happy, is it going well at DJ?