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I have been visiting three new digital newspapers. There are newspapers that promise to "eat Internet in three days". They have not yet begun their journey but their sites are now offering delicious snacks, statements of intent and, in cases where only shown a great logo, are "confidential" those who are responsible for disclosing their next goodness. I am bored.
Internet and these new projects are filled with "JASG" (Spanish colloquial term to designate young entrepreneurs very modern and very sure of themselves). Young people with ideas, they say. Experts in marketing...

Sometimes I do the test, I recommend it to everyone. If you find one of these mail "JASG" counting their next projects, it is good time to copy and paste entirely in the "WORD". You see that the spellcheck is crazy on each line. First because, in many cases, do not know how to write. Second because, as modern and as preparations are invented a language is not recognized by any dictionary-and certainly not by the "WORD". To understand something is mandatory to resort to "Wikipedia", which has gone from being a product for fans and strangers on the Internet to be a useful tool that can sacarte chestnuts-fire at any time on your digital experience.

I understand that people are bitten easy in the hook of trends. That terminology so modern, so prepared, which causes so good image. Can Cause or caused? I think it caused. In past. I suppose that in some fields still will be effective but I bored about journalistic projects that base their immediate success in a thicket of hollow words, technicalities and with a philosophy whose only real substance is the worship of the "freak".

These new projects forget that the essence in a newspaper journalism is not just marketing.
[Author's Note: This text has been translated and may contain errors.]

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