A Publish2 network
Webcast experiment
We've been producing a daily news webcast for the past 2 months. Basically a scripted update of the upcoming news items usually for that day. I have been shooting and editing the webcast every morning and have tried to include photos and video clips whenever possible. The length has been about 3 minutes. Promotion has been pretty much non-existent. I've posted links via our Twitter feed. Viewership never got past about 60 views per day and in fact have steadily decreased to about 10 a day now.
I still think a daily local webcast can work in our market (town of about 30,000 including the surrounding towns it jumps up to about 50,000.) We are about to pull the plug on the current webcast and our considering switching to a more unscripted, off-the-cuff, out on the street, style of show. Thinking of doing the webcast at different locations around town: coffee shops, book shops, etc. as a way to create a buzz and get the community involved.
Any ideas would be welcomed as well as any comments on the current webcast. Also, any first hand experience from producing this type of show would be great.
Here is a sample of the current webcast:
I still think a daily local webcast can work in our market (town of about 30,000 including the surrounding towns it jumps up to about 50,000.) We are about to pull the plug on the current webcast and our considering switching to a more unscripted, off-the-cuff, out on the street, style of show. Thinking of doing the webcast at different locations around town: coffee shops, book shops, etc. as a way to create a buzz and get the community involved.
Any ideas would be welcomed as well as any comments on the current webcast. Also, any first hand experience from producing this type of show would be great.
Here is a sample of the current webcast:
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Comment by Laura Griffith on July 31, 2008 at 12:58pm - I didn't think it was bad either. I do agree that something is needed for a break between each story though. I am getting ready to start a similar VODcast here in about a week. It looks like we have a bit in common.
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Comment by Jason Molinet on July 30, 2008 at 9:04pm
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Wasn't bad. I'd watch it. The one issue I had was each story blended into the other. I think a few more graphics might help -- such as a Top 5 stories format, and flash some graphic to break up each tidbit.
And not to be sexist, but if you have some other, hum, assets in the newsroom, try putting them in front of the camera to see how the viewership reacts.
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