Union-Bulletin blogs - take 2

We've just relaunched our blogs. We initially launched blogs earlier this year but they were poorly promoted and not updated very often which resulted in very little traffic. Very little.

About 3 weeks ago we relaunched them, promoted them and started running the latest blog headlines right on union-bulletin.com. The bloggers dove into them right away and started to post multiple times per week. I added some plug-ins so that readers can consume the content in a variety of ways including via email and RSS. Started pushing blog headlines to our Twitter feed. The various bloggers compiled email lists and sent out an introduction to their individual blogs.

What do you know? A great stream of traffic to all our blogs. Questions are being asked and answered. Bloggers are commenting on comments. Very satisfying I'm sure to everyone involved. Again, this may not be a giant leap into the digital future but for our small paper it is a significant bit of progress. Check them out. Let us know what you think.

From the Storage Room (Reporter Sheila Hagar's extension of a column that runs in the paper - our biggest traffic driver)
Schoolhouse Missives (Education Reporter Maria Gonzalez' beat blog)
...Worth 1,000 Words (Photographer Matt Zimmerman's photo blog - he posts unpublished photos, gives background and camera setting)
Random Thoughts - (Reporter Andy Porter's collection of random thoughts, some that come out of his beat others that he comes across online)
Notes of an Evolutionary Psychologist (Copy editor Holly Nelson's blog about news and analysis of animal and behavioral science - you see she also holds a PhD in pyschology)
The Digital U-B (My blog about the U-B's online development - I recently posted a preview of our upcoming redesign)