IMHO, from what I've heard so far, transmedia storytelling is all about audience acquisition. And that is something all of us in the online biz has to worry about on some level. If you can't get eyeballs on your content then you're in trouble.
I love the idea of using multiple platforms to enhance a story. But hey, isn't that what we do with multimedia storytelling and online journalism? Yes, but this is so much more. So much.
I was lucky enough to attend a presentation by Jesse Alexander where he talked about the work he has done with Heroes. Amazing stuff.
If you aren't familiar with Jesse's work with Alias, Lost, or Heroes, Google him.
I've been thinking about what he said, and some of the things he's done with these shows, Heroes in particular because I am a HUGE fan of the show. I think there are some things about transmedia and lessons from Jesse's work that could apply to journalism.
Am I crazy?
Tags: multimedia, storytelling, transmedia
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